How to use the map?

Discover how to effectively use the map tool to gain valuable insights into the density of production units or locate companies in a particular area.

Understanding how to effectively use the interactive map is essential for gathering valuable data insights. Explore the three distinct methods available for selecting areas on the map, enabling you to precisely locate companies in specific regions. 

Understanding the Interactive Heatmap

The interactive map functions as a heatmap that vividly illustrates the density of production units within the parameters you define through filters.  Additionally, it offers a convenient way to search for companies in specific areas. It's a powerful tool to visualise data-driven insights for informed decision-making. 

Exploring Area Selection Methods

  1. Area Selection by Administrative Divisions: Choose areas by municipalities, zip codes, or districts (voting areas). This method enables you to select multiple areas at once, giving you a comprehensive view of business distribution.

  2. Using the Lasso Tool: The lasso tool empowers you to define custom areas. By placing dots around the region of interest, you can create a unique area selection that aligns with your analysis goals.

  3. Address-Based Selection with Radius: Alternatively, if you have a specific property address in mind, you can input this address. The tool will then allow you to choose a radius around this address.


Benefits of Using the Interactive Map

  • Visual Insights: The heatmap visualisation offers an immediate grasp of business distribution, aiding in quick decision-making.

  • Precision: Custom area selection ensures that your analysis accurately aligns with your focus, allowing for a targeted understanding of the market.

  • Localised Understanding: The address-based selection method with radius provides a zoomed-in view for localised insights.


Enhancing Your Insights

  • Market Research: Use the map to gather data on business distribution in specific regions, assisting in market research efforts.

  • Property Evaluation: When exploring specific properties, the address-based radius selection can offer insights into the business environment nearby.